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EDEN ZEEK

Award-winning product leader and marketer with 20+ years of experience

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WORK EXPERIENCE

My Career

VICE PRESIDENT, MOBILE APP DIGITAL EXPERIENCE - FIDELITY INVESTMENTS

November 2022 - Present

  • Lead product development teams focused on the NetBenefits app, with a mission to help customers understand, enroll in, use and make the most of the workplace benefits they have with Fidelity

VICE PRESIDENT, PRODUCT LEAD, FRONT END ENGINEERING AND DESIGN - FIDELITY INVESTMENTS

May 2018 - November 2022

  • Established front end engineering and design Digital Standards & Governance for product managers, ensuring a cohesive and empowering digital experience for customers with Fidelity workplace benefits including 401(k)'s, health savings accounts, stock plans, student debt and more

  • Led storytelling efforts for workplace digital experiences with a focus on retirement, healthcare and financial wellness, supporting sales and client retention 

SENIOR DIRECTOR, DIGITAL MARKETING - FIDELITY INVESTMENTS

January 2013 - May 2018

  • Led digital marketing team for Fidelity's Workplace Investing business (B2B2C model)

  • Successfully launched and managed Financial Wellness product

  • Developed personalization strategy for NetBenefits.com and NetBenefits app

  • Won 2016 President's Circle, awarded to top one percent of employees

DIGITAL MARKETING MANAGER - GE AVIATION

August 2010 - January 2013

  • Established digital marketing strategy for $19B business

  • Provided leadership for global social media strategy

  • Launched company's first mobile app for customer service and support

  • Redefined traditional trade show with live stream video and interactive, gamified product demos

COMMUNICATIONS LEADER - GENERAL ELECTRIC

January 2004 to August 2010

  • Led Engineering Technology Communications for Aviation business

  • Graduated from Communications Leadership Development Program with rotations at Energy, Healthcare and Aviation businesses

Home: CV

EDUCATION

UNIVERSITY OF PENNSYLVANIA - WHARTON

March 2023

  • Securities Industry Institute Executive Education Program

  • To be completed in 2025

UNIVERSITY OF CINCINNATI

September 2005 - December 2007

  • MBA, Marketing 

  • Completed Doing Business in China Seminar

COLLEGE OF MOUNT SAINT VINCENT

August 1999 - May 2003

  • BA, Business and Communications

  • Full Scholarship

  • Tennis Captain, #1 Singles

Home: CV

CAREER SPOTLIGHT

Stained Star

PRODUCT LEADER WE ADMIRE:
EDEN ZEEK

Apple

JUST A KID FROM QUEENS:
EDEN ZEEK

Home: Projects

Ephebic Oath

"I shall not leave my city any less but rather greater than I found it."

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CONTACT

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