EDEN ZEEK
Award-winning product leader and marketer with 20+ years of experience
WORK EXPERIENCE
My Career
VICE PRESIDENT, MOBILE APP DIGITAL EXPERIENCE - FIDELITY INVESTMENTS
November 2022 - Present
Lead product development teams focused on the NetBenefits app, with a mission to help customers understand, enroll in, use and make the most of the workplace benefits they have with Fidelity
VICE PRESIDENT, PRODUCT LEAD, FRONT END ENGINEERING AND DESIGNÂ - FIDELITY INVESTMENTS
May 2018 - November 2022
Established front end engineering and design Digital Standards & Governance for product managers, ensuring a cohesive and empowering digital experience for customers with Fidelity workplace benefits including 401(k)'s, health savings accounts, stock plans, student debt and more
Led storytelling efforts for workplace digital experiences with a focus on retirement, healthcare and financial wellness, supporting sales and client retention
SENIOR DIRECTOR, DIGITAL MARKETING - FIDELITY INVESTMENTS
January 2013 - May 2018
Led digital marketing team for Fidelity's Workplace Investing business (B2B2C model)
Successfully launched and managed Financial Wellness product
Developed personalization strategy for NetBenefits.com and NetBenefits app
Won 2016 President's Circle, awarded to top one percent of employees
DIGITAL MARKETING MANAGER - GE AVIATION
August 2010 - January 2013
Established digital marketing strategy for $19B business
Provided leadership for global social media strategy
Launched company's first mobile app for customer service and support
Redefined traditional trade show with live stream video and interactive, gamified product demos
COMMUNICATIONS LEADER - GENERAL ELECTRIC
January 2004 to August 2010
Led Engineering Technology Communications for Aviation business
Graduated from Communications Leadership Development Program with rotations at Energy, Healthcare and Aviation businesses
EDUCATION
UNIVERSITY OF PENNSYLVANIA - WHARTON
March 2023
Securities Industry Institute Executive Education Program
To be completed in 2025
UNIVERSITY OF CINCINNATI
September 2005 - December 2007
MBA, Marketing
Completed Doing Business in China Seminar
COLLEGE OF MOUNT SAINT VINCENT
August 1999 - May 2003
BA, Business and Communications
Full Scholarship
Tennis Captain, #1 Singles
Ephebic Oath
"I shall not leave my city any less but rather greater than I found it."